Archive for February, 2009


Customer service should not be a sidenote in the operational structure of an organisation, it should be an integral part of the corporate culture and value proposition to customers.
As marketing budgets shrink, traditional media advertising dwindles in reach and the balance of influence shifts from that of media buyers to empowered consumers we have to [...]


Dipping one’s toes in the buzz worthy world of Twitter for the first time can be quite an intimidating experience. It can either be a flurry of disconnected 140 messages or a lonely and blank silence.
Many established users of the micro-blogging platform Twitter will have anywhere from tens to hundreds or even thousands of followers. [...]


Facebook has become an all encompassing, constantly evolving bookmark of our social identity.
Facebook is the all seeing eye. Facebook is at every party, invites you to join your friends at your next social gathering, documents your every vacation and tracks every conversation you have.
The almighty News Feed tells us where our friends went on [...]


I am part of the generation that was raised on Napster and where buying music was a considered a novelty.
Where is the music industry going in the future and how will they find a way to bring back the lost pirates of generation Y?
Already we have seen the upsurgence of “Myspace bands” that have gained [...]


As a university student I often see people that though intelligent and driven, they don’t seem to have direction in their lives. Innately we are programmed to dream and positioned for grandiose goals however from a young age we are told to have more realistic and modest aspirations.
We are told to get a ‘nice’ job [...]


About



The world around us is changing and we all are looking for the leaders to show us where this road will take us.

Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.

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