Rethinking how we communicate, collaborate and innovate
In: Student Life| social media
30 Mar 2009In a world where Google is the go-to identity of your personal brand and even your personal identity – what are you doing to build up your brand?
When you walk into a room of professionals, peers or even an interview – does your resume speak for itself?
Finding your place in the world, especially in [...]
In: social media
23 Mar 2009It seems that the top 100 users on twitter has quickly become a list of celebrities that have ridiculed my claim that twitter is a place for thought communities. I still have faith and if anything I have become more impressed with the high level connections I have been making in the last few weeks [...]
Last week I had the pleasure of having a conversation with University of Toronto student journalist Andrew Louis about the role of technology in uniting the student communities within universities. He put together a great article The Ties That Bind and interviewed various interesting people from the Toronto, student, technology and social media circles including [...]
Customer service should not be a sidenote in the operational structure of an organisation, it should be an integral part of the corporate culture and value proposition to customers.
As marketing budgets shrink, traditional media advertising dwindles in reach and the balance of influence shifts from that of media buyers to empowered consumers we have to [...]
In: social media
12 Mar 2009After a failed bid for Twitter and my own rather unscientific anecdotal observations of reduced activity, it seems Facebook has rallied together for a redesign of their interface, one which appears to be one of their more momentous evolutions of the platform yet.
Though Facebook is not receiving the buzz that some of the newer tools [...]
Technology is changing the way we find information. Not only is the way we find information changing but there is also a shift in the way we communicate and represent our public persona and brand.
There is the perception that the young people that grew up on Facebook and MySpace, ‘get’ social media. However in reality [...]
After Facebook fielded an unsuccessful bid for Twitter in late 2008 it appears that Facebook has decided that if they can’t join them they are going to try beat them at their own game.
The fresh redesign from Facebook annouced today has an undoubtable likeness to the trendy app that has everyone from journalists, celebrities, marketers [...]
Even those that make a career convincing companies to be more active in listening to the voices of their customers were shocked to see the drastic moves of candy pusher Skittles.
This morning Skittles. removed all semblance of what we have come to expect from a corporate website and taken up what might be the most [...]

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