Archive for March, 2009


In a world where Google is the go-to identity of your personal brand and even your personal identity – what are you doing to build up your brand?
When you walk into a room of professionals, peers or even an interview – does your resume speak for itself?
Finding your place in the world, especially in [...]


It seems that the top 100 users on twitter has quickly become a list of celebrities that have ridiculed my claim that twitter is a place for thought communities. I still have faith and if anything I have become more impressed with the high level connections I have been making in the last few weeks [...]


Last week I had the pleasure of having a conversation with University of Toronto student journalist Andrew Louis about the role of technology in uniting the student communities within universities. He put together a great article The Ties That Bind and interviewed various interesting people from the Toronto, student, technology and social media circles including [...]


Customer service should not be a sidenote in the operational structure of an organisation, it should be an integral part of the corporate culture and value proposition to customers.
As marketing budgets shrink, traditional media advertising dwindles in reach and the balance of influence shifts from that of media buyers to empowered consumers we have to [...]


After a failed bid for Twitter and my own rather unscientific anecdotal observations of reduced activity, it seems Facebook has rallied together for a redesign of their interface, one which appears to be one of their more momentous evolutions of the platform yet.
Though Facebook is not receiving the buzz that some of the newer tools [...]


Technology is changing the way we find information. Not only is the way we find information changing but there is also a shift in the way we communicate and represent our public persona and brand.
There is the perception that the young people that grew up on Facebook and MySpace, ‘get’ social media. However in reality [...]


After Facebook fielded an unsuccessful bid for Twitter in late 2008 it appears that Facebook has decided that if they can’t join them they are going to try beat them at their own game.
The fresh redesign from Facebook annouced today has an undoubtable likeness to the trendy app that has everyone from journalists, celebrities, marketers [...]


Even those that make a career convincing companies to be more active in listening to the voices of their customers were shocked to see the drastic moves of candy pusher Skittles.
This morning Skittles. removed all semblance of what we have come to expect from a corporate website and taken up what might be the most [...]


About



The world around us is changing and we all are looking for the leaders to show us where this road will take us.

Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.

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