Archive for April, 2009

Facebook finding it’s way to mobile with text message subscriptions

In: social media

27 Apr 2009

It seems everyday Facebook takes another page from Twitter’s strategy. Today they opened up the API to allow 3rd party apps to interact with the stream and enabled text message subscriptions in an effort to make sharing of content more ubiquitous.
Both are lessons learned from the great success we have seen with other platforms in [...]

How do we convert crowds into communities?

In: Changing the World| Thought Communities

23 Apr 2009

What is the difference between a crowd and a community, and why is this question so important to us as a society?
Both are motivated to action by a common cause but they each have a unique dynamic.
Crowds are triggered in reaction to a common issue or interest that calls them to action. But due to [...]

Successful Brands Don’t Sell Products

In: Branding

21 Apr 2009

Successful brands don’t sell products – they sell solutions.
A strong product does not equate a strong brand nor a sustainable business.
Icons such as Apple, Virgin and 3M have built their brand not with a single product but in building a brand experience that resonates louder that the specifications of any particular product..
How does the [...]

Hypocrisy: The Digital Digital Divide in North America

In: Changing the World| On Changing the World

16 Apr 2009

This morning I decided to tune into the radio, which I seldom do, and I was disappointed to hear the host and call in guests ridicule a Toronto city councillor who is urging the city to install free wireless Internet in public housing.
We laud campaigns such as the One Laptop Per Child project which [...]

Social media facilitates community interaction – it doesn’t create it

In: Marketing| social media

13 Apr 2009

We have all heard of the perils of the ’social media expert’. They have signed up to twitter and posts pictures of their kids on Facebook and all of a sudden they have become a self-professed expert.
Most recently however I have found myself drawing straws with yet another beast – the web designer-come-social media agency.
Now [...]

Print is dead – long live the newspapers

In: digital media

6 Apr 2009

The print newspaper is endangered but journalism is what will keep it alive.
Their dire situation does not stem from a dissipation of the thirst for knowledge; in fact I would argue that today’s generation consumes more information, multimedia and news than any before us.
Information is real-time, free and available from cellphones, mp3 players, syndicated digital [...]

Blackberry launches App World their answer to the iPhone Store

In: digital media

1 Apr 2009

Just after midnight April 1st, Blackberry put forward their answer to the iPhone and Android App stores – Blackberry App World.
When I tested it from my Blackberry Storm I could attest to the slick new interface and a definite premium spin on the apps available. Though there is the obligatory fart app, there seems to [...]


About



The world around us is changing and we all are looking for the leaders to show us where this road will take us.

Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.

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