Archive for June, 2009

Social masterminds challenging social media for social change

In: social media

20 Jun 2009

Net Change Week: Social Mastermind from SiG @ MaRS on Vimeo.
Last week Toronto was alive with innovation and new ideas with the events of Netchange Week taking place at the innovation hub of Toronto – the MaRS Discovery District.
Net Change is Canada’s first week long, city wide event designed to dissolve the divide between digital [...]

The Future of Social Media was told in 1975

In: social media

16 Jun 2009

Saul Colt is the world’s smartest man, one of the most experienced community love experts and a great story teller as well.
Here is one of his presentations on social media and the opportunity for brands to listen in a consumer powered brand environment.

The Future of Social Media was told in 1975. from saulcolt on Vimeo.

Bringing together Toronto’s innovative minds

In: Toronto Events

10 Jun 2009

It is that time of the month again when we bring together some of the smartest and most innovative minds from the Toronto startup, tech and marketing community to kick back, enjoy ourselves a bit and connect with other young people doing big things.
This month we have aligned our next event to coincide with the [...]

Social media, consumer behaviour and the social buying decison

In: Digital Marketing Strategy

9 Jun 2009

Photo credit, Steve Wampler
This weekend my father and I were discussing purchasing a digital SLR camera to step up our photography hobby from point and shoot to something with more substance. A step which is significant both in price, features and the variety in models. Given my modest knowledge it was important to do my [...]

The Facebook Identity Goldrush

In: Digital Marketing Strategy

9 Jun 2009

Today Facebook announced several new developments to aid both brands and people increase the punch of Facebook as a marketing tool. Aligned with their recent moves to make Pages more business friendly, the development of public personal profiles and the elimination of regional networks Facebook is taking strides to increase the scope of who we [...]

Marketing strategy in the age of social media

In: Changing the World| Marketing

8 Jun 2009

Social media has become a hot word in the world of marketing and is both exciting and presents interesting opportunities however it does not mean we have to throw out measures of accountability and success.
I have been working with social media as a marketing tool for several years but I didn’t get involved because it [...]


About



The world around us is changing and we all are looking for the leaders to show us where this road will take us.

Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.

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