Daniel Patricio
Rethinking how we communicate, collaborate and innovate
Archive for July, 2009
Does my business need a blog?
In: Marketing
28 Jul 2009I often get the question posed by businesses of many different sizes about whether a blog should be a part of their business strategy.
Blogs have been hyped up for many years as everything from the doom bringer of traditional media to a lead generation tool for small business, however in recent years they have been [...]
I am a marketer that is invigorated and driven by the possibilities and opportunities of the online world. I look at it as an opportunity to quantify what we haven’t understood for years – attention, comprehension and the very fabric of our social interactions with each other and how that leads to buy into a [...]
Marketing when you couldn’t give it away for free
In: Marketing
15 Jul 2009Have you ever tried a product where you have thought “They couldn’t give it away if it was free”. Though it has been commonly associated with products of a substandard quality, we are starting to see that in any given product category companies are competing with newcomers who offer a similar even superior product for [...]
Practical Social Analytics From Christopher Berry
In: Presentations
14 Jul 2009I had the pleasure of seeing Christopher Berry present at Netchange Week on social media and online interaction measurement and it inspired me and my team to pull up our socks and dedicate more and more of our time to measuring and communicating results better in everything we do.
Here is a copy of the slides [...]
Chris Anderson and the Economics of the $0.00 Price Tag
In: Free
7 Jul 2009Chris Anderson, the famed editor of Wired Magazine who is most famous for his coining of the Long Tail business strategy and most recently his proclamation of Free as the future of business, recently published Free: The Future of a Radical Price.
In an age where we have seen lawyers at the stoop of anything even [...]
- (2) Comments
- Tags: Economies of Free, Free
About
The world around us is changing and we all are looking for the leaders to show us where this road will take us.
Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.
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