Daniel Patricio
Rethinking how we communicate, collaborate and innovate
Archive for August, 2009
Who Is Up for a Little Consumer Behaviour Experiment
In: Uncategorized
19 Aug 2009I have been doing a lot a reading lately on some awesome abstract ideas on consumer behaviour but the tough thing about academic studies is that they are outdated before they are published.
So I am on a crusade to conduct a wholly unscientific test to analyse the evolving consumer behaviour of the generation Y demographic.
What [...]
Rethinking Advertising, Branding and Reach – Socialnomics
In: Marketing
16 Aug 2009I have been busy reading these crazy things called books lately – yes the ones made of paper.
I have become reinvigorated with the fields of sociology, branding, advertising and something called behavioural economics. Though I believe far too many companies are over invested in advertising and under invested in actually investing in initiatives [...]
About
The world around us is changing and we all are looking for the leaders to show us where this road will take us.
Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.
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