Daniel Patricio
Rethinking how we communicate, collaborate and innovate
The Key to Facebook’s Plans for World Domination: You
In: Social Web
6 Aug 2009
Facebook hopes to one day sell advertising across all of its partner sites and apps, not just on its own site. The company will be able to draw on the immense volume of personal data it owns to create extremely targeted messages. The challenge: not freaking out its users in the process – Wired
Facebook wants to take down Google as the champions of online advertising and their key is you.
What do you think of that?
Photo credit, Swiss Roll
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About
The world around us is changing and we all are looking for the leaders to show us where this road will take us.
Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.
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4 Responses to The Key to Facebook’s Plans for World Domination: You
Daniel Young
August 7th, 2009 at 6:51 am
Can't say this comes as a surprise. They don't create anything so how else are they gonna make money.
I reckon this issue will be the one that ends Facebook's domination of Social Networking (#1) when something new steps in with a more transparent, explicit and acceptable value proposition.
Jamie Favreau
August 7th, 2009 at 6:51 am
Good luck to Facebook!
I think they are almost there but I am sure there needs to be some kind of fine tuning if you aren't going to freak out the users.
danielpatricio
August 7th, 2009 at 3:44 pm
I think what they are trying to do is become more pervasive in the online lives of their customers.
Once upon a time Altavista used to be one of the leaders in search, however that is all they were. What Google has succeeded in doing is increasing their share of the attention and dependency of the users through complimentary services.
I see Facebook as trying to become more than just a social network with initiatives such as Facebook Connect, search and a big push from corporate and application sides.
Facebook is becoming more than just a social network, it is becoming a part of our online identity. Once it is a part of our identity it will very hard for us to give it up.
danielpatricio
August 7th, 2009 at 3:44 pm
I am going to be very interested to see how users react to the new search features that should be rolling out before the end of the year.