I have been doing a lot a reading lately on some awesome abstract ideas on consumer behaviour but the tough thing about academic studies is that they are outdated before they are published.

So I am on a crusade to conduct a wholly unscientific test to analyse the evolving consumer behaviour of the generation Y demographic.

What I am looking for is about 4 people to participate in a 30 day experiment submitting short journal entries on purchases they make.

What I specifically want to look at, is how familiarity and or resonance with the brand affect the decision making process taking into consideration the value of the purchase and the role of marketing and or branding in those decisions.

The journal will be conducted from a public posterous blog and I would welcome interpretation and or analysis alongside the study.

If you would like to get involved please fill out the form below:
Consumer Behaviour Study – Submission Form

Photo credit Joe Shlabotnik