Daniel Patricio
Rethinking how we communicate, collaborate and innovate
The First Signs from the Facebook, Friendfeed Aquisition – Twitter Intergration
In: Social Web
20 Aug 2009
For those of you that haven’t experimented with the newly aquired Friendfeed, you only have to look as far as the new Facebook Page Twitter integration to see the value in Facebook’s new investment.
Facebook have attempted to make companies more likely to use Facebook as the platform of choice by making it easier to post to both Twitter and the Page from Facebook.com.
They have nabbed some of the know how from the FriendFeed guys who have managed to develop smooth integration with several platforms.
Now page administrators can simultaneously post status updates, photos, links, notes and events to both Facebook Pages and Twitter.
For anyone managing an integrated social media campaign this is a great added feature, to test the waters and extend the reach and engagement in both Facebook and Twitter.
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About
The world around us is changing and we all are looking for the leaders to show us where this road will take us.
Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.
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2 Responses to The First Signs from the Facebook, Friendfeed Aquisition – Twitter Intergration
Aidan Nulman
August 21st, 2009 at 9:19 am
Hey Dan!
Hate to be the nitpicky type, though I feel this is important enough to mention: according to Facebook's blog post about the Facebook/Twitter integration, the feature has been in the works since earlier this summer, being developed by a Facebook-hired engineering intern.
That said, this is indeed a great way for Facebook to steer brand attention back toward itself as the publishing platform of choice, and there's sure to be some killer additions to its services from the Friendfeed team.
danielpatricio
August 21st, 2009 at 1:57 pm
I think you might just be right on that one Aidan, however the Facebook and Friendfeed boys have been chatting for a while and I wouldn't be surprised if they dipped their toes in.
If anything, it is display of why Facebook brought in Friendfeed and where they plan to go in the future in terms of native integration.
Personally I think it makes Facebook far more attractive as a platform and with the Facebook 3.0 iPhone App coming out with the ability to post to Pages, it could really make the Facebook Page the hub of the social media presence.