Should your company be engaging through social media?

In my eyes it is a simple answer.

Would you fire your customer service department? PR team? Cut off the whole customer satisfaction department?

The fact is, your customers are talking about you through social media. They are asking questions, creating community groups in your honour or bashing you and rallying others to action.

Why would you not engage them?
The truth is that if you don’t, someone else will.

So why wouldn’t you engage in social media?
Maybe if no one is talking about your company, product or services, you would find it harder to make a case.

In my opinion, if no one is talking about your product, you have bigger issues in your business.

Marketing is simple, it is a battle for familiarity in the minds of customers so that they may be more likely to purchase when it comes down to the decision point.

If you aren’t doing all you can to engage your customers. Someone else will.

Photo credit, Leo Reynolds