Archive for the ‘Branding’ Category

CEOs that own their brand

In: Branding

11 May 2009

Brand identity and the gatekeepers to those brands are changing, but that doesn’t have to be a fear mongering statement. What has me particularly excited about social media is the open and accessible nature of communications and interactions between people, and as a consumer and a marketer – brands and customers.
We are seeing the breaking [...]

Successful Brands Don’t Sell Products

In: Branding

21 Apr 2009

Successful brands don’t sell products – they sell solutions.
A strong product does not equate a strong brand nor a sustainable business.
Icons such as Apple, Virgin and 3M have built their brand not with a single product but in building a brand experience that resonates louder that the specifications of any particular product..
How does the [...]


About



The world around us is changing and we all are looking for the leaders to show us where this road will take us.

Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.

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