Archive for the ‘Changing the World’ Category

Marketing strategy in the age of social media

In: Changing the World| Marketing

8 Jun 2009

Social media has become a hot word in the world of marketing and is both exciting and presents interesting opportunities however it does not mean we have to throw out measures of accountability and success.
I have been working with social media as a marketing tool for several years but I didn’t get involved because it [...]

How do we convert crowds into communities?

In: Changing the World| Thought Communities

23 Apr 2009

What is the difference between a crowd and a community, and why is this question so important to us as a society?
Both are motivated to action by a common cause but they each have a unique dynamic.
Crowds are triggered in reaction to a common issue or interest that calls them to action. But due to [...]

Hypocrisy: The Digital Digital Divide in North America

In: Changing the World| On Changing the World

16 Apr 2009

This morning I decided to tune into the radio, which I seldom do, and I was disappointed to hear the host and call in guests ridicule a Toronto city councillor who is urging the city to install free wireless Internet in public housing.
We laud campaigns such as the One Laptop Per Child project which [...]


About



The world around us is changing and we all are looking for the leaders to show us where this road will take us.

Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.

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