Daniel Patricio
Rethinking how we communicate, collaborate and innovate
Archive for the ‘Digital Marketing Strategy’ Category
I am always fascinated when people claim that a certain online channel or medium is better or more effective than another. I take a tool agnostic approach and prefer to only use a tool if it fits the specific role needed to contribute to the integrated campaign, rather than which one is better.
Today I came [...]
I am a marketer that is invigorated and driven by the possibilities and opportunities of the online world. I look at it as an opportunity to quantify what we haven’t understood for years – attention, comprehension and the very fabric of our social interactions with each other and how that leads to buy into a [...]
Photo credit, Steve Wampler
This weekend my father and I were discussing purchasing a digital SLR camera to step up our photography hobby from point and shoot to something with more substance. A step which is significant both in price, features and the variety in models. Given my modest knowledge it was important to do my [...]
The Facebook Identity Goldrush
9 Jun 2009Today Facebook announced several new developments to aid both brands and people increase the punch of Facebook as a marketing tool. Aligned with their recent moves to make Pages more business friendly, the development of public personal profiles and the elimination of regional networks Facebook is taking strides to increase the scope of who we [...]
About
The world around us is changing and we all are looking for the leaders to show us where this road will take us.
Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.
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