Archive for the ‘Marketing’ Category

Rethinking Advertising, Branding and Reach – Socialnomics

In: Marketing

16 Aug 2009

I have been busy reading these crazy things called books lately – yes the ones made of paper.
I have become reinvigorated with the fields of sociology, branding, advertising and something called behavioural economics. Though I believe far too many companies are over invested in advertising and under invested in actually investing in initiatives [...]

Does my business need a blog?

In: Marketing

28 Jul 2009

I often get the question posed by businesses of many different sizes about whether a blog should be a part of their business strategy.
Blogs have been hyped up for many years as everything from the doom bringer of traditional media to a lead generation tool for small business, however in recent years they have been [...]

Marketing when you couldn’t give it away for free

In: Marketing

15 Jul 2009

Have you ever tried a product where you have thought “They couldn’t give it away if it was free”. Though it has been commonly associated with products of a substandard quality, we are starting to see that in any given product category companies are competing with newcomers who offer a similar even superior product for [...]

Three Ways to Use Twitter to Market Your Small Business

In: Marketing| social media

14 Jul 2009

Many big brands are still wrestling to quantify and measure the success of social media and how it contributes to their marketing activities however some of the best examples come from smaller, local brands.
Some of the best implementation of social media strategy I have seen comes from local small businesses that have taken advantage of [...]

Marketing strategy in the age of social media

In: Changing the World| Marketing

8 Jun 2009

Social media has become a hot word in the world of marketing and is both exciting and presents interesting opportunities however it does not mean we have to throw out measures of accountability and success.
I have been working with social media as a marketing tool for several years but I didn’t get involved because it [...]

Social media facilitates community interaction – it doesn’t create it

In: Marketing| social media

13 Apr 2009

We have all heard of the perils of the ’social media expert’. They have signed up to twitter and posts pictures of their kids on Facebook and all of a sudden they have become a self-professed expert.
Most recently however I have found myself drawing straws with yet another beast – the web designer-come-social media agency.
Now [...]

Great customer service is proactive marketing

In: Digital Marketing Strategy| Marketing

16 Mar 2009

Customer service should not be a sidenote in the operational structure of an organisation, it should be an integral part of the corporate culture and value proposition to customers.
As marketing budgets shrink, traditional media advertising dwindles in reach and the balance of influence shifts from that of media buyers to empowered consumers we have to [...]

Customer Service vs. Social Media ROI

In: Digital Marketing Strategy| Marketing

27 Feb 2009

Customer service should not be a sidenote in the operational structure of an organisation, it should be an integral part of the corporate culture and value proposition to customers.
As marketing budgets shrink, traditional media advertising dwindles in reach and the balance of influence shifts from that of media buyers to empowered consumers we have to [...]


About



The world around us is changing and we all are looking for the leaders to show us where this road will take us.

Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.

    DSC_0541DSC_0521DSC_0516DSC_0515DSC_0514DSC_0509DSC_0486DSC_0478DSC_0476

Follow Me

Subscribe to the Audio Podcast

Copyright © 2007 - Daniel Patricio - is proudly powered by WordPress | Log in

Compositio Theme is created by: Design Disease brought to you by PremiumThemes.com