Daniel Patricio
Rethinking how we communicate, collaborate and innovate
Archive for the ‘social media’ Category
Three Ways to Use Twitter to Market Your Small Business
In: Marketing| social media
14 Jul 2009Many big brands are still wrestling to quantify and measure the success of social media and how it contributes to their marketing activities however some of the best examples come from smaller, local brands.
Some of the best implementation of social media strategy I have seen comes from local small businesses that have taken advantage of [...]
9 New Media Strategists That I Follow
In: social media
6 Jul 2009The social media expert is one of the most misleading titles that have evolved with the recent buzz behind new media. These days social media expert is a title that is pretty much a golden star for signing up to every social network that is featured on Oprah.
I wouldn’t hire a guy that reads [...]
Net Change Week: Social Mastermind from SiG @ MaRS on Vimeo.
Last week Toronto was alive with innovation and new ideas with the events of Netchange Week taking place at the innovation hub of Toronto – the MaRS Discovery District.
Net Change is Canada’s first week long, city wide event designed to dissolve the divide between digital [...]
The Future of Social Media was told in 1975
In: social media
16 Jun 2009Saul Colt is the world’s smartest man, one of the most experienced community love experts and a great story teller as well.
Here is one of his presentations on social media and the opportunity for brands to listen in a consumer powered brand environment.
The Future of Social Media was told in 1975. from saulcolt on Vimeo.
It seems everyday Facebook takes another page from Twitter’s strategy. Today they opened up the API to allow 3rd party apps to interact with the stream and enabled text message subscriptions in an effort to make sharing of content more ubiquitous.
Both are lessons learned from the great success we have seen with other platforms in [...]
Social media facilitates community interaction – it doesn’t create it
In: Marketing| social media
13 Apr 2009We have all heard of the perils of the ’social media expert’. They have signed up to twitter and posts pictures of their kids on Facebook and all of a sudden they have become a self-professed expert.
Most recently however I have found myself drawing straws with yet another beast – the web designer-come-social media agency.
Now [...]
The Essential Guide to Starting Your Blog Today
In: Student Life| social media
30 Mar 2009In a world where Google is the go-to identity of your personal brand and even your personal identity – what are you doing to build up your brand?
When you walk into a room of professionals, peers or even an interview – does your resume speak for itself?
Finding your place in the world, especially in [...]
No longer just for Britney Spears Fans – Directory of Top Execs on Twitter
In: social media
23 Mar 2009It seems that the top 100 users on twitter has quickly become a list of celebrities that have ridiculed my claim that twitter is a place for thought communities. I still have faith and if anything I have become more impressed with the high level connections I have been making in the last few weeks [...]
- 14(1) Commenthttp://danielpatricio.com/2009/03/23/no-longer-just-for-britney-spears-fans-directory-of-top-execs-on-twitter/No+longer+just+for+Britney+Spears+Fans+-+Directory+of+Top+Execs+on+Twitter2009-03-23+04%3A05%3A24admin
- Tags: britney spears, corporate social media, executives on twitter, executweets, twitter
3 New Facebook Features and How They Will Help You Engage Your Community
In: social media
12 Mar 2009After a failed bid for Twitter and my own rather unscientific anecdotal observations of reduced activity, it seems Facebook has rallied together for a redesign of their interface, one which appears to be one of their more momentous evolutions of the platform yet.
Though Facebook is not receiving the buzz that some of the newer tools [...]
Technology is changing the way we find information. Not only is the way we find information changing but there is also a shift in the way we communicate and represent our public persona and brand.
There is the perception that the young people that grew up on Facebook and MySpace, ‘get’ social media. However in reality [...]
About
The world around us is changing and we all are looking for the leaders to show us where this road will take us.
Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.
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