Archive for the ‘social media’ Category

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Why the new Facebook can’t touch Twitter

In: Thought Communities| social media

4 Mar 2009

After Facebook fielded an unsuccessful bid for Twitter in late 2008 it appears that Facebook has decided that if they can’t join them they are going to try beat them at their own game.
The fresh redesign from Facebook annouced today has an undoubtable likeness to the trendy app that has everyone from journalists, celebrities, marketers [...]

Skittles hacks and slashes its way into social media

In: Digital Marketing Strategy| social media

2 Mar 2009

Even those that make a career convincing companies to be more active in listening to the voices of their customers were shocked to see the drastic moves of candy pusher Skittles.
This morning Skittles. removed all semblance of what we have come to expect from a corporate website and taken up what might be the most [...]

How to develop a following on Twitter (without selling your soul)

In: Digital Marketing Strategy| social media

25 Feb 2009

Dipping one’s toes in the buzz worthy world of Twitter for the first time can be quite an intimidating experience. It can either be a flurry of disconnected 140 messages or a lonely and blank silence.
Many established users of the micro-blogging platform Twitter will have anywhere from tens to hundreds or even thousands of followers. [...]

Facebook is taking over your (online/offline) life

In: social media

11 Feb 2009

Facebook has become an all encompassing, constantly evolving bookmark of our social identity.
Facebook is the all seeing eye. Facebook is at every party, invites you to join your friends at your next social gathering, documents your every vacation and tracks every conversation you have.
The almighty News Feed tells us where our friends went on [...]


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About



The world around us is changing and we all are looking for the leaders to show us where this road will take us.

Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.

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