Archive for the ‘Thought Communities’ Category


What is the difference between a crowd and a community, and why is this question so important to us as a society?
Both are motivated to action by a common cause but they each have a unique dynamic.
Crowds are triggered in reaction to a common issue or interest that calls them to action. But due to [...]


Last week I had the pleasure of having a conversation with University of Toronto student journalist Andrew Louis about the role of technology in uniting the student communities within universities. He put together a great article The Ties That Bind and interviewed various interesting people from the Toronto, student, technology and social media circles including [...]


After Facebook fielded an unsuccessful bid for Twitter in late 2008 it appears that Facebook has decided that if they can’t join them they are going to try beat them at their own game.
The fresh redesign from Facebook annouced today has an undoubtable likeness to the trendy app that has everyone from journalists, celebrities, marketers [...]


About



The world around us is changing and we all are looking for the leaders to show us where this road will take us.

Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.

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