Daniel Patricio
Rethinking how we communicate, collaborate and innovate
Posts Tagged ‘Branding’
It seems every single brand or marketing campaign seems to have the goal of ‘reaching out’ to their community.
I think the community approach to brand management and brand experience in principle, shows that more corporations are prioritising the customer relationship or at least seeing the opportunity in doing so. However in reality- far too [...]
Successful Brands Don’t Sell Products
In: Branding
21 Apr 2009Successful brands don’t sell products – they sell solutions.
A strong product does not equate a strong brand nor a sustainable business.
Icons such as Apple, Virgin and 3M have built their brand not with a single product but in building a brand experience that resonates louder that the specifications of any particular product..
How does the [...]
About
The world around us is changing and we all are looking for the leaders to show us where this road will take us.
Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.
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