Posts Tagged ‘marketing strategy’

Marketing strategy in the age of social media

In: Changing the World| Marketing

8 Jun 2009

Social media has become a hot word in the world of marketing and is both exciting and presents interesting opportunities however it does not mean we have to throw out measures of accountability and success.
I have been working with social media as a marketing tool for several years but I didn’t get involved because it [...]

Social media facilitates community interaction – it doesn’t create it

In: Marketing| social media

13 Apr 2009

We have all heard of the perils of the ’social media expert’. They have signed up to twitter and posts pictures of their kids on Facebook and all of a sudden they have become a self-professed expert.
Most recently however I have found myself drawing straws with yet another beast – the web designer-come-social media agency.
Now [...]


About



The world around us is changing and we all are looking for the leaders to show us where this road will take us.

Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.

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