Posts Tagged ‘social media strategy’

Lessons On Building Passionate Communities From Small Business

In: Brand communities

9 Nov 2009

I have always said small businesses have the biggest potential in building communities through social media. It is not that they have the most to gain but rather that so many small business are built around real passionate communities. It is going to take a while for many larger brands to ‘get it’ since they [...]

Skittles hacks and slashes its way into social media

In: Digital Marketing Strategy| social media

2 Mar 2009

Even those that make a career convincing companies to be more active in listening to the voices of their customers were shocked to see the drastic moves of candy pusher Skittles.
This morning Skittles. removed all semblance of what we have come to expect from a corporate website and taken up what might be the most [...]


About



The world around us is changing and we all are looking for the leaders to show us where this road will take us.

Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.

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