Posts Tagged ‘social media’

Three Ways to Use Twitter to Market Your Small Business

In: Marketing| social media

14 Jul 2009

Many big brands are still wrestling to quantify and measure the success of social media and how it contributes to their marketing activities however some of the best examples come from smaller, local brands.
Some of the best implementation of social media strategy I have seen comes from local small businesses that have taken advantage of [...]

Marketing strategy in the age of social media

In: Changing the World| Marketing

8 Jun 2009

Social media has become a hot word in the world of marketing and is both exciting and presents interesting opportunities however it does not mean we have to throw out measures of accountability and success.
I have been working with social media as a marketing tool for several years but I didn’t get involved because it [...]

CEOs that own their brand

In: Branding

11 May 2009

Brand identity and the gatekeepers to those brands are changing, but that doesn’t have to be a fear mongering statement. What has me particularly excited about social media is the open and accessible nature of communications and interactions between people, and as a consumer and a marketer – brands and customers.
We are seeing the breaking [...]

Customer Service vs. Social Media ROI

In: Digital Marketing Strategy| Marketing

27 Feb 2009

Customer service should not be a sidenote in the operational structure of an organisation, it should be an integral part of the corporate culture and value proposition to customers.
As marketing budgets shrink, traditional media advertising dwindles in reach and the balance of influence shifts from that of media buyers to empowered consumers we have to [...]


About



The world around us is changing and we all are looking for the leaders to show us where this road will take us.

Ambitious and passionate in equal measure, Daniel Patricio is a digital marketing and community strategist who develops social media campaigns and consults to brands on marketing in the digital age.
He is the founder and CEO of Orange Rhino Media and founded GenY Toronto a meetup for young people in the startup, marketing and tech industries.
He has worked, consulted and advised to national and international brands in the pharmaceutical, banking, cosmetics, liquor, university and small business sectors.

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